About the Promotion Team

"Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area."

Promotion Team Members:

Elizabeth McCulloch, Co-Chair, D & F Travel
Jody Chesko, Co-Chair, Niagara County Produce
Susan Shaft, Literacy Volunteers
Chris Parada, Historic Palace Theatre
George Fritz, Mills Jewelers
Kristen Lawrence, Education
Sara Capen, Winery at Marjim Manor
Tamre Varallo, Spring Lakes Winery
Terri McDonald, Holiday Inn Lockport
Sally Bisher, Market Street Art Center
Gary Chapman, Lockport Promotions/ Papa Leo's
Tony Weiland, Niagara's First Impressions

Marketing Strategies

Image Development

Retail Promotions

Special Events
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